CATEGORY

CORPORATE -IDENITIY, -DESIGN AND -COMMUNICATION.

COMPANY

PASTELLO — TRADITIONAL SWISS HANDMADE ICE CREAM

WITH GLOBAL RESONANCE.

TASK

A COMPREHENSIVE IDENTITY SYSTEM WAS CREATED WHICH INVOLVED

PRINT, ONSCREEN AND INTERACTIVE MEDIA. DELIVERABLES INCLUDED LOGO,

PHOTOGRAPHY, STATIONERY, TYPOGRAPHY, SIGNAGE, LIVERY, LOOK & FEEL

AND USAGE GUIDELINES ACROSS ALL (BRAND)TOUCH-POINTS.

SUMMARY

ASSESSING AND DEFINING STRATEGIC POSITIONING.

BRAND STRATEGY, DIGITAL STRATEGY AND EXPERIENCE.

IDENTITY SYSTEMS, COMMUNICATIONS AND APPLICATIONS.

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COMPLETE PROJECT & ALL BACKGROUND DETAILS

(THE CASE STUDY FOR THIS PROJECT IS NOT AVAILABLE.)

THE BRAND WAS LAUNCHED IN 2010.